Glasgow Creative Clinics

Build a strong network

Strong networks provide access to resources, opportunities, support, and knowledge. Discover how they can help you grow, innovate, and be resilient.

How can networks help you?

They provide you with access

Networks provide valuable resources, knowledge, and support for navigating challenges.

Strong networks can connect you to potential investors and funding opportunities.

They help you sell

The more extensive your network is, the more awareness there will be about your project or business. If people have good experiences working with you or buying from you, this can also help build your credibility and word-of-mouth referrals, helping you attract new audiences, customers, collaborators, or partners.

They provide you with opportunities to innovate and learn new things

Networking can help you learn new skills and expose you to diverse perspectives. Some professional networks can also provide you with insights into trends and opportunities within your industry.

They keep your spirits up

The emotional support that your network can provide is not to be underestimated. Working on your own practice, project, or business can be a lonely experience with many ups and downs. Having people who can support and encourage you will help you feel motivated during challenging times. 

Start building your network

Networking is a continuous process that requires time, effort, and perseverance. Approach it with a strategic mindset, authenticity, and a willingness to learn. You need to be patient, proactive, and open to new opportunities as you navigate your exciting journey.

Step 1: Be clear on what you are trying to achieve

Are you looking to find potential customers or audiences, partners, investors, mentors, or industry experts? How will you introduce yourself and what you are doing?

Create a short pitch that highlights your unique vision and resonates with your target audience. This will come in handy when introducing yourself.

Step 2: Get set up online

Establishing a strong online presence is crucial in today’s digital age. Ensure your LinkedIn profile is up-to-date and professional, and consider creating a personal website to showcase your expertise, accomplishments, and passion for your project or business.

Leverage social media and industry-specific forums. Use them to engage with relevant content, share your insights, and connect with industry influencers to increase your visibility and credibility.

Step 3: Join professional associations and attend their events

Consider joining professional organisations and industry associations related to your business niche. These groups offer networking events, educational resources, and a platform to engage with like-minded creatives who can provide valuable insights and support.

Attend alumni events, reunions, and networking gatherings. Alumni connections can provide a valuable source of support, advice, and opportunities.

Step 4: Ask for advice and support

Building relationships with experienced mentors can provide invaluable guidance and support. Look for mentors within your community who can offer advice, share their experiences, and help you make informed decisions.

Don’t hesitate to also reach out to your wider network for advice, feedback, or introductions. People are often willing to help, especially if you approach them respectfully and demonstrate a genuine interest in their expertise.

Step 5: Share your expertise

Consider offering to speak at industry events, workshops, or webinars to share your expertise and establish yourself as a thought leader in your field. Speaking engagements can help you showcase your knowledge, build credibility, and attract new connections.

Step 6: Nurture your relationships

After meeting new contacts, be proactive in following up to maintain and strengthen the connection. Send personalised follow-up emails, schedule coffee meetings, or connect on social media to stay engaged and continue building rapport.

Conclusion

Cultivating and nurturing your contacts can help you tap into valuable resources, expertise, and opportunities. To grow your network long-term, keep track of the strategies you have tried, the contacts you’ve made, the conversations you’ve had, and the follow-ups you need to do.