Glasgow Creative Clinics

Define your idea, values and vision

Starting a new project or business and turning your passion into a profession can be exciting and rewarding. This guide will help you clarify your idea, discover your values, and create a vision for your endevour.

Clarifying your idea

Identifying your passion

Your passion is what fuels your motivation, drives your creativity, and sustains you through challenges. Here are some tips to help you further explore and identify your passion:

  • Reflect on what excites you. Think about the activities, hobbies, or projects that excite and energise you. What do you love to do in your free time? What tasks do you find yourself immersed in for hours without noticing the time passing?
  • Consider what you would do for free: Imagine you had unlimited resources and didn’t need to worry about money. What creative projects would you pursue simply for the joy of it?
  • Assess your skills and strengths: Identify your skills, strengths, and areas of expertise. Consider how you can leverage these abilities in a way that aligns with your passion.

Understand what makes you unique

Have a look at what is out there already in your field. Think about what makes your product, service, or experience different from others. It could be a unique feature, a specialised service, a specific niche you cater to, or a different approach to solving a common problem.

Focus on the benefits that your idea provides to customers. How does it solve their problems or improve their lives?

Putting your values at the heart of what you do

Values are the guiding principles that shape a project’s or business’s culture, decisions, and actions. They are crucial in defining it’s identity and setting it apart in a competitive environment.

Take some time to reflect on your personal values and beliefs. What is important to you?

Ensure that your project/business values align with your personal values. Your values will guide your decision-making process and help you build a strong foundation.

Consider social responsibility

Think about how your business can meaningfully contribute to society. Integrating social responsibility into your business, whether through sustainability practices, community involvement, or ethical sourcing, can enhance its long-term success.

Examples of values that your business might embrace

  • Creativity: Embracing innovation, originality, and unconventional thinking to inspire and create unique products or services.
  • Quality: Committing to excellence in craftsmanship, design, and customer experience to deliver high-quality, distinctive work.
  • Collaboration: Fostering a culture of teamwork, open communication, and partnership to encourage creative synergy and collective success.
  • Sustainability: Promoting environmentally-friendly practices, ethical sourcing, and social responsibility to minimize impact on the planet and contribute to a better future.
  • Diversity and Inclusion: Celebrating diversity, equity, and inclusion in all aspects of the business, from hiring practices to product representation, to foster a more inclusive and representative creative community.
  • Authenticity: Staying true to one’s unique voice, vision, and values to create genuine and meaningful connections with customers and stakeholders.

Creating a vision for the future

Visualising the future can help you clarify your goals, set a clear direction, and stay motivated as you work towards building a successful creative venture. Here are some practical exercises to help you visualise the future of your business:

  • Vision board: Gather images, quotes, and materials that resonate with your business vision, and lay them out on a physical or digital board to get an overview of your ideas and inspiration.
  • Future timeline mapping: Create a timeline mapping out key milestones, achievements, and goals for your project or business over the next 1 year, 5 years, and 10 years.
  • Visualisation meditation: Find a quiet, comfortable space to relax and focus on breathing. Close your eyes and visualise your ideal future in vivid detail. Imagine the success, growth, and impact you want to achieve. Engage all your senses by imagining how it feels, sounds, and looks like when your vision becomes a reality.

Examples of visions that inspire growth, innovation, and positive change

  • To be the premier destination for cutting-edge design and creativity, pushing boundaries and redefining industry standards with each project we undertake.
  • To empower artists and creatives worldwide by providing a platform for expression, collaboration, and growth, fostering a global community of inspired individuals.
  • To disrupt the traditional art market by championing emerging artists, amplifying diverse voices, and democratising access to unique and affordable art pieces.
  • To inspire the next generation of creatives through educational programs, mentorship initiatives, and scholarships that nurture talent, creativity, and innovation.
  • To bridge the gap between technology and art, pioneering new forms of digital expression and immersive experiences that push the boundaries of imagination and storytelling.
  • To be the go-to resource for sustainable and ethically sourced materials, enabling creatives to produce environmentally-friendly and socially responsible products that make a difference.

These examples of visions for creative projects or businesses showcase a range of ambitions, from redefining industry standards to fostering community engagement and promoting sustainability. By crafting a vision statement that resonates with your values, goals, and aspirations, you can attract like-minded collaborators and chart a course for long-term success and impact in the creative industry.


By following these steps to clarify your idea, discover your values, and create a vision for your business, you can lay a strong foundation for your new creative venture. Remember to stay true to your passion, values, and vision as you navigate the challenges and opportunities of entrepreneurship.