Glasgow Creative Clinics

Set goals and create a plan

Bringing an idea to life can be overwhelming. Here is a guide to help you set clear goals and create a realistic plan to help you feel focused and energised.

Setting goals

Review your vision

Start by envisioning what you want your project or business to look like in the future. What are your long-term aspirations and goals? This vision will guide your goal-setting process.

Set SMART goals

By setting SMART goals, you can create a clear roadmap for success and stay focused on achieving your objectives.

  • Specific: Clearly define what you want to achieve.
  • Measurable: Set goals that can be measured to track progress.
  • Achievable: Ensure goals are realistic with your resources.
  • Relevant: Align goals with your overall vision and project or business objectives.
  • Time-bound: Set deadlines to create accountability and urgency.

Example of a SMART goal for a ceramics business

GoalLaunch a new collection of handmade ceramics and generate £5,000 in sales within three months.
SpecificIntroduce a specific product line (handmade ceramics) to the market.
MeasurableTrack sales performance to ensure the target revenue of £5,000 is achieved.
AchievableFeasible goal based on production capacity and market demand.
RelevantAligns with expanding product offerings and increasing revenue streams.
Time-boundAchieve the sales target within three months of the collection launch.

Creating a plan

Creating a plan from the goals you have set involves breaking down your goals into actionable steps and outlining the strategies and tactics you will use to achieve them. Here is a step-by-step guide on how to create a plan from the goals you have set for your creative business:

Step 1: Review and prioritise goals

Take a close look at your project or business goals. Ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Determine which goals are most critical for the success of your creative business. Focus on a few key goals at a time to avoid spreading yourself too thin.

Step 2: Break down goals

Divide your long-term goals into smaller, more manageable short-term objectives. This will make it easier to track your progress and stay motivated.

Establish milestones or checkpoints for each goal to track your progress. This will help you stay on course and make adjustments as needed.

Step 3: Identify strategies and tactics

Identify the overarching strategies you will use to achieve your goals. For example, if your goal is to increase online sales, your strategy might involve improving your online presence and marketing efforts.

Break down each strategy into specific tactics or action steps. For instance, if one of your strategies is to improve your online presence, your tactics might include updating your website, optimising your social media profiles, and running targeted online ads.

Step 4: Create an action plan

Determine who will be responsible for each task or tactic. If it’s just you, you will be responsible for most tasks, but you may also consider outsourcing certain activities.

Establish realistic deadlines for each task or tactic. Ensure your deadlines align with your overall timeline for achieving your goals.

Identify the resources (such as time, money, and tools) you will need to execute your plan successfully. Make sure you have access to these resources or have a plan to acquire them.

Step 5: Monitor progress and adjust

Regularly monitor your progress towards your goals and milestones.

Evaluate the effectiveness of your strategies and tactics. Celebrate successes and learn from any setbacks or challenges you encounter.

Be prepared to adjust your plan as needed based on your progress, feedback, and changing circumstances. Flexibility and adaptability are essential for achieving your goals.


By following these steps, you can create a detailed plan that will guide you towards achieving the goals you have set for your project or business. Remember that goal setting planning is an ongoing process, and it’s important to regularly review and refine both to ensure you stay on track towards success.