Glasgow Creative Clinics

Clarifying your idea

Identifying your passion

Your passion is what fuels your motivation, drives your creativity, and sustains you through challenges. Here are some tips to help you further explore and identify your passion:

  • Reflect on what excites you. Think about the activities, hobbies, or projects that excite and energise you. What do you love to do in your free time? What tasks do you find yourself immersed in for hours without noticing the time passing?
  • Consider what you would do for free: Imagine you had unlimited resources and didn’t need to worry about money. What creative projects would you pursue simply for the joy of it?
  • Assess your skills and strengths: Identify your skills, strengths, and areas of expertise. Consider how you can leverage these abilities in a way that aligns with your passion.

Understand what makes you unique

Have a look at what is out there already in your field. Think about what makes your product, service, or experience different from others. It could be a unique feature, a specialised service, a specific niche you cater to, or a different approach to solving a common problem.

Focus on the benefits that your idea provides to customers. How does it solve their problems or improve their lives?